Progreso
Services
Strategy
Digital
Visual Identity
Client
Parsons School of Design - Business Models & Entrepreneurship
Year
2024
Info
Progreso was a project developed on SDG 8, it is a digital ecosystem designed to empower Latinx immigrant entrepreneurs in New York City to build sustainable businesses and thrive economically. Our team identified systemic barriers such as limited access to mentorship, legal resources, and financial literacy. My role focused on strategic foresights, systems thinking, field work, mapping stakeholder relationships, designing the theory of change, and shaping the brand narrative. The project demonstrates my ability to translate complex social challenges into actionable, scalable solutions through research, collaboration, and design strategy.






